
ABOUT
OPERATING BUSINESSES.
LEADING TRANSFORMATION.
MAKING CHANGE WORK.
ReBar is a founder-led transformation advisory built around senior operator experience and practical delivery.
We work with organisations facing complex commercial, operational and transformation challenges, bringing together strategy, customer, operating model, data and technology, investment and execution to turn ambition into measurable change. Our deepest experience is in retail and complex multi-site businesses, but the principles travel: understand where value sits, make the choices clear, organise around them and make the change happen.
ABOUT ME
RICHARD BONNER
More than 20 years leading businesses and transforming them.
Richard is a commercial and transformation leader whose career combines frontline operating and P&L leadership with enterprise-scale transformation.
His experience spans John Lewis Partnership, Marks & Spencer, English Heritage and ReBar Consulting, leading businesses, major investment programmes and transformation from strategy through to implementation.
His work covers commercial strategy, customer and proposition, operating models, organisation, data and technology, estate and capital, space and range, and performance improvement.
The common thread is simple: turning complex business challenges into choices people can understand, execute and measure.




EXPERIENCE AT SCALE

£1bn
Investment & Transformation

190
Matrix Leadership

£5m
Data, Systems & AI

1,200+
Projects per annum

5,000
People across 450 sites

10.2m sq ft
Retail Space Transformation

£100m pa
Programme Leadership

£5bn
Commercial Scale

£3m
Operating Model Change
OPERATOR PERSPECTIVE
We have lived with the consequences of the decisions. Having run businesses, owned P&Ls, and led operational teams, we know recommendations must work outside the meeting room.
STRATEGY TO EXECUTION
The PowerPoint isn't the transformation. We connect strategic choices to operating models, investment, programmes, implementation and measurable outcomes.
COMMERCIAL JUDGEMENT
Make the choices that matter. We cut through complexity, challenge assumptions and make the trade-offs clear, so decisions are grounded in commercial reality and practical enough to act on.
BUILT WITH THE BUSINESS
Change has to work for the people who will live with it. We work alongside leaders and teams, building ownership and the answer, and stay close through delivery so the change works in practice and lasts.


WHY REBAR?

HOW WE WORK
1. Diagnose
Understand the problem, economics, customer and constraints
4. Mobilise
Align leadership, resources, governance and routes to delivery
2. Choose
Make the critical strategy and commercial choices to drive the transformation
5. Deliver
Turn the plan into practical change and measurable outcomes
3. Design
Build the propositions, operating model, roadmap and business case
6. Embed
Transfer capability and make the change part of how the business operates
