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EXPERTISE: SPACE & RANGE PLANNING

STOP THE SPACE RACE. 

STOP FUNDING YESTERDAY.

ALIGN THE BUSINESS. 

MAKE ROOM FOR WHAT'S NEXT.

Effective space and range planning is a powerful enabler of transformation. It gets new propositions in front of customers while releasing value from stock, space, and operating costs.


Space and range decisions connect customer demand, sales, stock, working capital and physical capacity. ReBar connects them from estate to SKU, helping retailers put the right range in the right space, in the right locations, for the customers who actually shop there.


More space is rarely better. Better space is.


The objective is to understand what every store, format, department and range is doing today, what it could do tomorrow, and continuously move space and stock towards the strongest customer and commercial opportunity.

SPACE - DELIVERED VALUE

Not theory. Direct experience from transformations delivered in real businesses, with real commercial outcomes.

10.2m sq. ft. 

SPACE LEADERSHIP

Estate-wide space, range and productivity leadership across a large and complex retail portfolio.

-£350m+

WORKING CAPITAL 

Range, stock and allocation changes releasing working capital and enabling investment in new propositions.

£5m+

DATA, AI, SYSTEMS 

Planning systems, predictive modelling and AI-enabled contribution tools transforming commercial decision-making.

£5bn

RETAIL SALES

Space, range and stock decisions made at significant commercial scale across stores and online.

WHAT WOULD YOUR SPACE AND RANGE LOOK LIKE IF YOU STARTED AGAIN AROUND TODAY'S CUSTOMER?

  • Would every store carry the same range?

  • Would every category have the same amount of space?

  • Where is stock consuming cash without earning a return?

  • Which stores, formats or categories have more potential than their current allocation allows?

  • Where is space constraining new propositions or growth?

  • What should flex by season, mission or catchment?

  • And where should space and stock be taken away?

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Space and range productivity should answer questions like these.​

FROM ESTATE TO SKU

SPACE ISN'T FREE. STOCK ISN'T FREE. COMPLEXITY ISN'T FREE.

STOP PLANNING SPACE.  START ALLOCATING VALUE.

Space is one of retail’s biggest assets, but it is still too often managed through historic sales densities, averages and inherited layouts.
We treat every square foot and every SKU as an investment decision. By combining customer and catchment demand, range, stock, margin, working capital and AI-enabled contribution curves, we model current versus potential performance across stores, formats, categories and SKUs.  That changes the question from: “What does this space deliver today?” to: “Where will the next square foot and the next pound of stock create the most value?”

The answer makes clear what should grow, trade-up, localise, flex, contract or exit, while deliberately releasing capacity for new categories, propositions and customer opportunities. Space stops being something to fill. It becomes an enabler of growth and transformation.

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01. MODEL IT

WHERE IS THE VALUE, AND WHERE COULD IT BE?

Move beyond historic sales densities and averages. Combine customer demand, catchment, sales, margin, stock, working capital, and AI-enabled contribution curves to understand current versus potential performance across stores, formats, categories, and SKUs. Test alternative scenarios before re-allocating space, range or stock.

WHAT IT HELPS SOLVE

​Potential | Productivity | Contribution | Opportunity | Scenarios | Working capital | Prioritisation

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DELIVERABLES

Current-v-potential modelling | AI contribution curves | 9-box productivity matrices | Opportunity mapping | Scenario modelling | Macro & micro heatmaps | Predictive analytics

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02. SIZE IT

HOW MUCH SPACE SHOULD EACH STORE, FORMAT AND CATEGORY REALLY HAVE?

Put the right space in the right place. Translate opportunity into clear space choices across the estate. Identify what should grow, hold, trade up, flex, contract, or exit, reflecting customer demand, catchment, channel economics, formats, seasonality and future proposition needs.

WHAT IT HELPS SOLVE

Space allocation | Growth | Capacity | Formats | Localisation | Seasonality | Estate productivity

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DELIVERABLES
Size & Shape blueprint | Estate-to-space strategy | Grow / Hold / Trade-up / Exit frameworks | Space reallocation | Omni-space optimisation | Seasonal Flex | Opening / closure economics

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03. RANGE IT

WHAT SHOULD EACH STORE ACTUALLY SELL?

Build ranges around customers, missions and local demand. Connect category strategy, range architecture, option count, depth, grading and localisation to space, stock, season and catchment. Use SKU-level productivity and contribution modelling to distinguish genuine customer choice from duplication and unnecessary working capital.

WHAT IT HELPS SOLVE
Range | Localisation | Duplication | Availability | Choice | Stock | Working capital

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DELIVERABLES
3-year category strategy | Category & range architecture | Range localisation by mission | Store grading | AI-enabled SKU productivity & contribution | Option editing & duplication | Range-to-space optimisation | Online / offline ranging | Build / Land / Trade rhythms

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04. CONNECT IT

DO BUYING, MERCHANDISING, SPACE, SUPPLY CHAIN AND OPERATIONS MAKE ONE DECISION OR FIVE?

Create one planning rhythm, one version of the truth, and clear accountability. Align calendars, KPIs, decision rights, data, processes, systems and governance across teams. Build the operating model and capability needed to continuously optimise space and range rather than periodically firefight it.

WHAT IT HELPS SOLVE
Planning | Silos | Accountability | Forecasting | KPIs | Systems | Capability | Pace


DELIVERABLES
Space & range operating model | Unified planning calendars | Cross-team accountabilities | “When is Good, Good?” KPIs | Forecast-versus-reality tools | Red-alert mechanisms | Channel margin & P&L visibility | Planning systems & tools | Capability uplift

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05. LAND IT

DOES THE STRATEGY SURVIVE CONTACT WITH THE STORE?

Turn commercial intent into something customers can actually see and shop. Translate range and space decisions into department blueprints, flow and adjacency, range-to-space visualisation, fixtures, and planograms. Give stores practical tools and clear hand-offs so the right range lands in the right amount of space, in the right place, first time.

WHAT IT HELPS SOLVE
Execution | Layout | Flow | Adjacency | Planograms | Consistency | Store workload


DELIVERABLES
Department-level blueprint libraries | Flow & adjacency mapping | Range-to-space visualisation / DLGs | Planogram integration | Dynamic blueprint tools | Depth & fixture productivity | Commercial & visual rollout playbooks

FROM HISTORIC PRODUCTIVITY TO PREDICTIVE CONTRIBUTION

AI CHANGES WHAT SPACE PLANNING CAN DO.

Traditional space decisions rely heavily on what happened yesterday: sales densities, averages and historic allocations. AI and predictive modelling allow a different question:  

 

Not simply “what does this space deliver today?”, but “what could it deliver if we changed it?”
 

AI-enabled contribution curves can model the relationship between space, range, customer demand and contribution across stores,

formats, categories and SKUs, helping identify where:

  • additional space creates incremental contribution

  • reducing space has little commercial impact

  • range depth creates value rather than duplication

  • stock consumes working capital without sufficient return

  • formats respond differently to changes in space and range

  • local demand justifies a different answer

  • alternative scenarios can be tested before implementation

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THIS MOVES SPACE PLANNING FROM DESCRIBING HISTORY TO PREDICTING OPPORTUNITY ​

STOP THE SPACE RACE

AI CHANGES WHAT SPACE PLANNING CAN DO.

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SPACE SHOULD ENABLE THE NEXT IDEA, NOT PROTECT THE LAST ONE.


Customer demand changes. Categories change. New propositions emerge. Economics move. The objective is not to create a perfect allocation and defend it. It is to build the data, tools, operating model and capability to continuously move space, range and stock towards the strongest customer and commercial opportunity.


CUSTOMER → RANGE → STOCK → SPACE → CONTRIBUTION → DECISION → EXECUTION → PERFORMANCE

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EXPERTISE 

  • Space strategy & estate optimisation

  • Size & Shape blueprint

  • Current-versus-potential modelling

  • AI-enabled space contribution curves

  • Category & range strategy

  • Store grading & localisation

  • AI-SKU productivity

  • AI-contribution modelling

  • Range-to-space optimisation

  • Stock & working-capital productivity

  • Omnichannel space & range economics

  • Space & range operating model

  • Planning governance & decision rights

  • Unified planning calendars & KPIs

  • Forecast-versus-reality tools

  • Blueprints, flow, adjacency & planograms

  • Store execution & continuous optimisation

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HAVE A CHALLENGE TO SOLVE?

Sometimes the hardest part is defining the problem clearly. Start a conversation and we’ll work out whether we can help.

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