NEW FORMATS

• Developed multiple new formats to maximise UK coverage and optimise shopping journeys to dominate in key categories 

• Driven density and added new categories to seed the brand and developed new space propositions for Flexible Formats

• Improved overall look and feel of product presentation in concepts to increase engagement and cross-shop

• Dialled up design, architecture and VM to surprise & inspire

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• Deliverables: At Home (Generations 1-3), Travel Hub (Station), Flexible Format (incl. Fashion & Beauty), Travel Hub (Airport), International; John Lewis into Waitrose - the best of both brands