REBRAND - KEY ELEMENTS

• Bringing together physical, people, product change behind the rebrand relaunch

• Rebranded key elements of the physical estate

• Created cross-business workstreams to restate the Partner difference (internally and externally) – key proof points for the re-brand and a roadmap for investment in Partners and service

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• Co-created, sponsored and delivered two brand new formats that unite both brands and new shop-in-shops

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• The rebrand story is eloquently retold here by Harry Pearce from Pentogram