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REBRAND - KEY ELEMENTS

  • Bringing together physical, people, product change behind the rebrand relaunch

  • Rebranded key elements of the physical estate

  • Created cross-business workstreams to restate the Partner difference (internally and externally) – key proof points for the re-brand and a roadmap for investment in Partners and service

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  • Co-created, sponsored and delivered two brand new formats that unite both brands and new shop-in-shops

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  • The rebrand story is eloquently retold here by Harry Pearce from Pentogram 

Harry Pearce of Pentagram on his rebrand for John Lewis Partnership, the power of collaboration and designing with truth.

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See what Harry had to say:

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