ABOUT
REBAR was founded with a single mission: to help. We work with consumer brands and retailers to transform, grow commercial performance and reduce costs. Having led major transformation at leading UK brands and retailers, we join up the key elements that actually make the difference - grounded in real-world experience, delivered in real-world scenarios, with proven results.
Who I am
I founded REBAR to help leaders land complex change. I’ve led transformation inside some of the UK’s best-known brands and retailers, across estates of 450+ sites and teams of 5,000+. I’ve been a trusted leader of significant change for over 20 years, spanning all areas of customer and retail development. ​
​​
What I do
I help ambitious consumer brands and retailers align customer, proposition and operating models, then deliver across channels, formats, systems and teams. My expertise spans end-to-end: from ideation and strategy, to concepts and service design, operating model and governance, through to on-site delivery and optimisation. Equally, I've led commercial strategy development, through estate, stores, range, product and SKU level optimisation. I've worked with brands, retailers and top tier consultancies to support the transformational ambition of others - this is why REBAR was founded.
​​​​
How I work
High energy, high trust, high integrity, high impact. Deine the North Star, Build a Value-Backed Roadmap; Prove & Scale; Embed & Transfer. One plan, one calendar, aligned rhythms and routines, one scorecard - from macro to micro, boardroom and frontline. Overall approach: ​​
-
Diagnose, Align, North Star, Value Pools.
-
Design, Options, Prioritise Test, Sequence.
-
Prove, De-Rrisk, Mobilise.
-
Execute, Learn, Adapt, Scale.
-
Embed, Op Model, Transfer.
IMPACT & SCALE
Transformational change at scale; driving growth, cutting complexity, and landing commercial results across major UK and European retailers and brands.
​
£1bn
Capital Programme Delivered -New stores, relocates, closures, refurbs, new concepts
£2.2bn
Catchment Sales Growth + Catchment Customer Loss Prevention
5,000
Team Members, spanning 412 sites. Proven matrix & complex business leadership
>8 years
Front line delivery in commercial and customer roles
2.4m
Sq ft of space optimised:
2.4m repurposed to drive LFL sales with new propositions
7
Customer Missions, Need States and Formats, in Store of the Future
>30
New Store Concepts; Home, Fashion, Beauty, Technology and Formats
25 years
Defining and developing customer centric strategy driving front end and bottom line performance
+146 - 220%
Sales growth sales from website redesign and eco-system creation
-250m
Working capital savings through range and stock optimisation
£5m
Investment in data, reporting, insight, systems and AI transformation programme
12
Transformation Programmes led, and Op Model redesigns to transform from the core
"Richard is a positive disruptor, skilled at stripping away complexity that hinders progress. Positively enabling teams, peers and leaders to see precisely the change that is needed.
VALUES
Curiosity & Creativity
Honesty & Integrity
Energy & Ambition
Think like a customer
Act like a co-owner
Always in Partnership
What we do, and how we do it are equally important to us - this is what you can expect from our engagements
ENGAGEMENT
We all know that Retail is a people business — and so are we! We build long-term relationships, earn trust fast, and work as part of your team to get things done. We work side by side, shaping strategy, solving problems, and turning plans into action. Our approach is practical, collaborative, and focused on driving measurable results.
​​We work flexibly to suit the needs of the clients - whether it's single project consultancy, time set aside each week, or at the other end of the spectrum, embedded as part of the team - we mould ourselves around our clients needs.
-
​​Introduction - what I know, what I bring; what you'd like to fix!
-
6-Week Diagnostic - evidence, options and a sequenced plan
-
Co-lead Delivery - embed, to shape value with pace
-
Executive Counsel - on-call support for those steering change
Every engagement is different and tailored - so let's have an intro! And, I’ll tell you fast if I’m not the right fit, and point you to someone who is!
