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EXPERTISE:

CAPITAL DEVELOPMENT:

£1bn+ capital delivered, over £2.4bn protected or generated, >10m sq ft optimised across 450+ sites, and 30+ concepts that place customers and contribution central. We reshape physical estates, align format, concepts, and store development into one clear, commercial plan. From vision and customer mission to build, planning and optimisation.

ESTATE, STORES, CONCEPTS, BRANDS, FORMATS 

We reshape physical estates by uniting format strategy, concept innovation and store development into a single, commercially grounded plan. We balance creative ambition with affordability and return, using data, insight and AI to focus on customer reality, contribution and range productivity—so we solve the right problems and land real commercial change.

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£1bn+ capital delivered · £2.4bn+ protected or generated · 10m+ sq ft optimised · 450+ sites · 30+ concepts. Our 5Cs and Beyond the Gravity Model approach has supported full estate resets across 450+ sites, saving £1bn+ in lost revenue and delivering £1.2bn+ in increased catchment sales.

EXPERTISE - DEEP DIVE

1. Store & Customer of the Future 

Define where you’re headed—and make it shoppable everywhere - 'managing the mirage'*

Set the destination* and the rules of the game. We bring customer “2030” segmentation, missions and need states together with omni-channel proposition, journey mapping and a practical tech/digital layer (QR, Digital VM, S2O, endless aisle) so the future store is clear—and ready to pilot.

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*We all know Store of the Future is a Mirage that changes and morphs every year! But we all still need a direction, a north star, from which we can all work

  • Customer Segmentation 2030

  • Customer Missions & Need States 

  • Online/Offline Customer Journey Mapping

  • Omni-Product Proposition Development

  • Tech & Digital Layering (QR, Digital VM, S2O)

  • Endless Aisle (Extended Range, & Inspirational)

  • Future Stores Programme & Team Alignment  

2. Estate & Store Development 

Reshape the estate with one commercial story. From catchment strategy and gravity modelling to estate strategy and store segmentation, we plan the mix—new stores, closures, refurbs and relocations—then govern it with capital prioritisation, scorecards, business cases and contribution-led forecasting.

  • Catchment Strategy, Gravity Modelling

  • Omni-P&Ls & Channel Value Attribution

  • Estate Strategy & Store Segmentation 

  • New Stores, Closures, Refurbs, Relocates

  • Tactical, Trading & Brand Insertions

  • Capital Prioritisation & Scorecards

  • Business Cases & Normalisation

  • Contribution Impact Forecasting

  • Capital Cycles & Optimising All-Year Activity 

One plan from estate strategy to openings, closures, refurbs and relocates—commercial first.

3. Concept Development 

Customer-centric concepts that balance creativity with deliverability.

Make the brand tangible in space. We design Store-of-the-Future concepts and omni-channel category experiences (Home, Fashion, Beauty, Tech), with cross-category moments, service spaces and digital-integrated storytelling — packaged for repeatable rollout with best-practice processes and governance. Keep ROI visible throughout, by pulling every lever: property and catchment, customer and spend, operating model and efficiency, range Pareto and rate of sale, and space/linear productivity.

  • (Omni) Concept of the Future Development 

  • Category; Home, Fashion, Beauty, Tech

  • Cross-Category Innovation & Disruption 

  • Experience & Customer Service Spaces

  • Digital-integrated Zones & Storytelling

  • Gifting & Mission-led Seasonal Zones

  • Best Practice Processes & Governance

4. AI Powered Format Strategy

Put science behind location, size and mix. Using customer and format hierarchies, localisation, RPF / RoS / density and contribution, we simulate options, test-and-learn, and tune space, option and stock productivity to ensure every format does the job for its catchment and its customers.

  • Format Strategy & Size Hierarchy

  • Format Types & Localisation Planning

  • AI Format Creation & Optimisation

  • Format RPF, RoS, Density & Contribution 

  • Space, Option, Stock Productivity 

  • Pricing Mix and Mission Targeting

  • Simulation Tools and Test-and-Learn

Right sizes, right location, right mixes, right returns - designed, simulated and optimised.

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5. Governance, Op Models, Continuous Improvement 

Standards, gates and scorecards that keep capital honest and delivery on time. 

Land value and keep it moving. We use an adapted industry leading RIBA Stage Gate Model to drive capital transformation programmes - with stage-gates and design fixes and as “one programme, one team” culture, we ensure clear accountabilities and escalation; disciplined capital planning cycles, where performance is truly understood and normalised, and feedback loops sharpen delivery every cycle.

  • RIBA Processes, Stage Gates & Design Fixes

  •  “One Programme, One Team” Culture

  • Accountabilities, Decision-making & Governance

  • Risk and Escalation Frameworks 

  • Capital Planning Cycles

  • Performance Scorecards & Normalisation

  • Continuous Improvement & Feedback Loops

  • Optimising for Perfect Delivery

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WANT TO KNOW MORE?

We only work on projects where we know we can deliver your ambition!

So let's chat and find out if we can help!

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