
EXPERTISE:
DATA, INSIGHT, SYSTEMS & AI
We help retailers transform how data is used to drive performance — unifying insight, systems, and reporting into a single source of confident, actionable truth. Our work connects commercial, customer, operational, and spatial data — unlocking faster decisions, smarter planning, and stronger accountability.
'How do we know' is often where we start. 'What problem are we actually trying to fix', is often the second.
We’ve built multi-million pound data, reporting, insight, systems and AI (DRISA) programmes as well as low cost, quick and simply solutions which work from 'today'. We've designed and embedded cross-functional reporting used by over 15,000 users through Phone APPs to replace legacy reporting suites, - these persona and scenario dashboards standardise data across all operational, customer, commercial, and finance teams.
Our team has delivered 'digital twins', created red-risk alert systems, and partnered with over 15 tech vendors to co-develop future-fit planning and platforms. We’ve aligned master data hierarchies, built omni-channel P&L attribution models, and unified fragmented planning processes across space, range, store, and format.
From C-suite decision tools to shop-floor reporting, we've built 3-click solutions that are accurate, adoptable, insight-rich, and drive immediate action. All DRISA projects have led to restated strategy and restated business ambitions.
EXPERTISE - DEEP DIVE

1. Data Foundations and Commercial Alignment
One version of the truth, the business can trust, harmonised across all teams
Unify core datasets (customer, catchment, estate, store; commercial, space, range, logistics), align ownership and governance, and blueprint structures for AI readiness. Result: consistent definitions and faster decisions across functions.
Deliverables:
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Data, Insight, Systems and AI Strategy
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Year on Year Investment Programme
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Data-Set and Metric Harmonisation
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Catchment, Customer, Estate, Stores
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Commercial, Space, Range & Logistics
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Replatforming, Blueprinting, Standardisation
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Defined Data Ownership and Governance
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External Data Integration; Geolytix, CACI
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Table Structure and AI Readiness

2. Persona/Scenario Dashboards & Insight Ecosystems
Replace legacy 'packs' with persona-based, scenario-ready dashboards and insight, with harmonised metrics that determine “When is Good, Good?” - offering drill-downs that are role specific, long-term red-alert systems, and a single view that unites commercial + ops teams. Our mission is to get the right person, the right view, in just three clicks - this drives quick, transformative decision making and outcomes.
Deliverables:
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Trading and Commercial Dashboards
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Scenario & Persona Insight Delivery
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Drill-Down Frameworks & Red-Alert Systems
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Metric Harmonisation - When is Good, Good?
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Productivity & Performance Dashboards
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'One Business' View - Commercial & Ops
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Scenario Planning; Audience-Driven Outputs
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Pain Point & Programme Reporting
Reporting & Insight that people actually believe, use, and motivates change
3. Predictive Tools, Insight and Decision Engines
From analysis to choice — repeatably.
We sponsor the build of decision-making engines that encode what decisions are needed and from which datasets - contribution curves, duplication tools, omni-channel P&L frameworks, right-sizing and white-space models, trial diagnostics and seasonal PIRs.
Deliverables:
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Contribution Curves & Duplication Tools
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Omni-Channel P&Ls Frameworks
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Estate Right-Sizing & Economic Contribution
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Geo-Competitor Mapping & White Space
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Economic Contribution & Range Profitability
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Decision Trees and Prioritisation Tools
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Nine-Box Store Evaluation Tool
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Trial Diagnostics & Normalisation
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Seasonal Assessment PIR Model

4. Planning Systems, Tools & Process Integration
Systems and processes pulling in the same direction
Integrate space/range/store planning systems, RFID productivity, grading / allocation and compliance tracking; re-platform with partners like Blue Yonder and o9 where needed, and wire tools to real planning rhythms so plans land and stick.
Deliverables:
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Space, Range & Store Planning System
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RFID & Productivity Systems; Store & Range
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Re-Platforming to Blue Yonder & o9
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Space Grading & Allocation Model
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Range & Planogram Compliance Tracker
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Estate & Store Closure Investment Tool
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Macro & Micro Heatmaps
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Trial Performance Tracker
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Agile Sprint Planning & Kanban Boards

5. AI Readiness, Partner Co-Development, & Governance
Pragmatic AI, governed and co-built.
Define real use cases, roles and guardrails; co-develop with 15+ tech partners; and run transformation governance with maturity diagnostics, operating-model heatmaps and change dashboards - so AI augments decisions without over-claim.
Deliverables:
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AI Use Cases - Programme Development
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System Role Ownership & Governance
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Partner Co-Development (15+ vendors)
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Transformation Governance Framework
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Change Management Dashboard
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Capability Maturity Diagnostic Tool
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Operating Model Heatmap
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Transformation Tracker Dashboard

