EXPERTISE:
ESTATE, STORE, CONCEPT & FORMAT DEVELOPMENT
We help retailers reshape their physical estate for the future — aligning format strategy, concept innovation, and store development into one clear, commercially grounded plan. From vision and customer mission to build, capital planning and ongoing optimisation, we bring structure, creativity, and pace to every corner of the estate.
We’ve supported full estate resets across 300+ sites, built flagship concepts in Home, Fashion, Beauty, Tech and Food, and developed scalable formats for high street, travel, retail parks, and digital-first environments.
Our approach balances innovation with deliverability. It unites strategy, format, and execution — built around customer missions and powered by digital.
We’ve delivered over £1bn in capital programmes, developed over 30 concepts, transforming omni-channel performance and delivering market leading customer experiences - underpinned by robust governance, investment discipline, and customer mission clarity.
EXPERTISE - DEEP DIVE
1. Store of the Future Vision
- Customer Segmentation 2030
- Customer Missions & Need States
- Online/Offline Customer Journey Mapping
- Omni-Product Proposition Development
- Tech & Digital Layering (QR, Digital VM, S2O)
- Endless Aisle (Extended Range, & Inspirational)
- Future Stores Programme & Team Alignment
- Catchment Strategy, Gravity Modelling
- Omni-P&Ls & Channel Value Attribution
- Estate Strategy & Store Segmentation
- New Stores, Closing, Refurbs, Relocates
- Tactical, Trading & Brand Insertions
- Capital Prioritisation & Scorecards
- Business Cases & Normalisation
- Contribution Impact Forecasting
- Capital Cycles & Optimising All-Year Activity
2. Estate & Store Development
3. Concept Development
- Store of the Future Concepts Development
- Category; Home, Fashion, Beauty, Tech
- Coss-Category Innovation & Disruption
- Experience & Customer Service Spaces
- Digital-integrated Zones & Storytelling
- Gifting & Mission-led Seasonal Zones
- Best Practice Processes & Governance
4. AI Powered Format Strategy
- Format Strategy & Size Hierarchy
- Format Types & Localisation Planning
- AI Format Creation & Optimisation
- Format RPF, RoS, Density & Contribution
- Space, Option, Stock Productivity
- Pricing Mix and Mission Targeting
- Simulation Tools and Test-and Learn
5. Governance, Op Models, Continious Improvement
- RIBA Processes, Stage Gates & Design Fixes
- “One Programme, One Team” Culture
- Accountabilities, Decision Making & Governance
- Risk and Escalation Frameworks
- Capital Planning Cycles
- Performance Scorecards & Normalisation
- Continuous Improvement & Feedback Loops
- Optimising for Perfect Delivery
